As an organization grows, certain process changes are absolutely crucial in ensuring that the people, data, and systems can keep up with the demands of the company. The example below shows how I helped a growing online publishing firm make best use of Salesforce, DART Sales Manager (DSM), and DART for Publishers (DFP) to help support their ad-based business model. DoubleClick’s DSM integration module is an excellent choice for companies with a growing sales force who need to use ad-serving technology. The DSM module is available on Salesforce AppExchange. The Salesforce/DSM/DFP implementation, integration, and migration was completed in January 2009. This diagram was created in September 2008 using Microsoft Visio, and sent to a large-format printer.