Print Media Buying Application
About AdBuyer
AdBuyer is a .NET desktop application for print media buyers. Print media is comprised of magazines, newspapers, supplements, trade magazines, and outdor media. AdBuyer enables media buyers to negotiate and schedule advertisements and reconcile invoices. Functionality includes viewing and managing a large volume of insertions or invoices, which includes the ability to add, change, delete, or filter insertions; customizing the column layout of the insertions tab of the worksheet; viewing an insertion’s bill/pay, insertion order, and change history; requesting discrepancy resolution reports that display all the insertions, run-not-ordered items, and ordered-not-run items on an invoice grouped according to their status; resolving discrepancies between buyers and payers by allowing each to view all the invoice-related information for a particular insertion; creating and printing recaps of insertion data by virtually any criteria; creating presentation-quality reports which can be printed or exported to Excel, CSV, HTML, and PDF files.
My Role
I served initially as Technical Writer and then eventually became a Business Analyst. Responsibilities included creating project plans, style sheets, templates, and general guidelines for project team; analyzing data flows and data elements, performing data modeling, creating ERDs; designing user interfaces with the lead programmer and reviewing designs with development team and client service; planning, organizing, and conducting User Acceptance Testing (UAT), using both lo-fi and hi-fi prototypes; writing a complete set of detailed program specifications using UML diagramming techniques (use case diagrams, activity diagrams, class diagrams, sequence diagrams), format for which was adopted by several other project teams; authoring complete set of end-user documentation for desktop apps, including context-specific HTML help files, user guides, getting started guides, installation guides, upgrade guides, training materials, beta agreements, release notes, promotional briefings, web site content, and mainframe system updates. Tools included Microsoft Office, Visio, and Adobe Framemaker.
About Donovan Data Systems
Donovan Data Systems is the leading provider of enterprise systems to the advertising industry. The company was founded in 1967 and is privately held by Michael Donovan. The company is comprised of 900 employees based in New York, Los Angeles, London, and Germany. Donovan Data Systems currently has 80% of the market share, processing millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world.