Salesforce-DART Implementation and Integration
About the Project
In February 2008, I began work on the implementation of DoubleClick’s DART Sales Manager (DSM). The first step of the process required interviewing the ad operations and analytics team. The ad ops team was already using DoubleClick’s DART for Publishers (DFP) for approximately one year. In order to best implement DSM to fit the needs of the ad ops team, I had to first understand how they were using DFP, what worked well, and what they grappled with most. The second major set of requirements were gathered from senior management regarding their workflow requirements and reporting requirements.
How to Write Software Specs
A few quick general guidelines on spec-writing structure. Almost every sentence you write will be in the format:
- “System should …”
- “User can …”
- “User must …”
- “If user …, then system…”
- “If system…, then user…”
Print Media Buying Application
About AdBuyer
AdBuyer is a .NET desktop application for print media buyers. Print media is comprised of magazines, newspapers, supplements, trade magazines, and outdor media. AdBuyer enables media buyers to negotiate and schedule advertisements and reconcile invoices. Functionality includes viewing and managing a large volume of insertions or invoices, which includes the ability to add, change, delete, or filter insertions; customizing the column layout of the insertions tab of the worksheet; viewing an insertion’s bill/pay, insertion order, and change history; requesting discrepancy resolution reports that display all the insertions, run-not-ordered items, and ordered-not-run items on an invoice grouped according to their status; resolving discrepancies between buyers and payers by allowing each to view all the invoice-related information for a particular insertion; creating and printing recaps of insertion data by virtually any criteria; creating presentation-quality reports which can be printed or exported to Excel, CSV, HTML, and PDF files.

